How PHPlists Can Help You with Your Email Opt-in Leads
PHP (Personal Home Page Tools) is an open-source; reflective programming language used generally for developing server-side applications and dynamic web content. PHPlist effectively increase your email opt-in leads with the use of many features. To begin with, the PHPlist is able to post to the mailing list via a web page. It is, therefore, a one-way announcements system, directed from you to your audience. It enforces a double opt-in subscription system. Subscribers, who enter their details in a web based subscription page, will receive an email and have to activate their subscription to receive emails. It is designed to be able to deal with a very large amount of email addresses. If a sending fails halfway, the next process for sending simply continues where it left off, without duplicating emails to users. Users can sign up to multiple lists. If a message is sent to multiple lists, the recipient will only receive one copy of the email and not as many as the number of lists they are subscribed to.
You can see how many users opened your email. This is a rough indication, as many mail readers do not allow this, but it can still be quite useful. With PHPlists, you can enable tracking all clicks of all URLs in the emails you send and PHPlist will report on the clicks on every single email. Message, URL, or user can view this. To send web pages just tell PHPlist the URL of a web page you want to send to your users and it will obtain it and send it out. You can even give the URL some user specific parameters that will get a different URL per user. It is very easy to adjust the public pages of the system to fit into your web site. You can upload a header and a footer of all pages to make the pages fit your requirements. You can indicate information you want to get from users when they sign up. When sending a message, you can use this information to select the users that need to receive the message. Every email a user receives will contain a personalized URL to update the users’ preferences. This way your users can update their own information and your database is always up-to-date. Unlike most other mailing list managers, users can change their email address when updating their personal details. This is a major benefit to both you and your users as many people often change their email address, and this feature makes sure that they do not disappear from your view.
You can design your own subscribe pages and you can have different pages allowing users to sign up to a selection of your lists and only enter a selection of your pre-defined dimensions. You can use the attributes you define in the emails you send, to make every email personal to the user who receives them. PHPlist supports HTML emails. If a user signals, they want HTML email they can receive it that way. If unknown, the system has a bias to send text emails to users.
There is a choice of which HTML editor you want to use in order to create your emails. These editors are pulled in from other open source projects that specialize in clever HTML editors.
To help shared hosting environments, you can specify the maximum number of emails to send in a period you identify. Internet Service Providers who can set these values server wide to apply to any PHPlist installation on that machine can also override this. You can set up throttling to make sure that the load on your server does not become extreme so it halts. You can also use domain throttling to make sure that you do not send too many emails to one domain within a certain period. Apart from the limit on values for batch processing that the Internet Service Providers can enforce, there is an additional option for ISPs to suspend sending during busy times in the day. You can create a message and tell the system only to start sending it at a certain date and time in the future. Bounces can be processed and users will be automatically unsubscribed when too many emails to them bounced. The administrator can correct this in case the opt-out was incorrect.
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