MLM Businesses: How Opt-in E-mail Leads Help
Multi-level marketing (MLM) is a business style that makes the most of a combination of direct marketing and franchising. In general, individuals become connected with a parent company in an independent contractor association. The merchant is compensated based on the sales of product or service, as well as sales of others they bring into the business. Multi-level marketing (MLM) has acknowledged an image problem due to the difficulties in making a unambiguous distinction between lawful network marketing and illegal “pyramid schemes” or Ponzi schemes. Nevertheless, several network marketing (NWM) and multi-level marketing (MLM) businesses operate legally in all fifty U.S. states and over one hundred foreign countries. Due to the image problem many new network marketing (NWM) and multi-level marketing (MLM) businesses will not use words like “multi-level marketing” or network marketing” they prefer to use terms like “affiliate marketing,” or “home-based business franchising,”
How can opt-in email leads help with increase this type of business? When a business takes the time to know the market and the potential consumers within that market they can tailor their advertising to locate those consumers who will show an interest in the product and/or services. We will review some of the opt-in techniques available to the multi-level marketing businesses.
When you are looking to add new distributors to your multi-level marketing (MLM) business, remember that you will not be able to do so through e-mail methods alone. You will need to interact if you expect your business to grow. If you do not manage your e-mail lists, you will only decrease your opportunities of finding new distributors for your business. You can do this by updating your opt-in leads frequently, daily if possible. There are many ways to do this. Your opt-in list will become ineffective if you cannot maintain those e-mails that are productive for your business so here are a few ways to keep your e-mail clean:
Managing Bounces
This is when the recipient’s server refused your e-mail. This is a part of being in a multi-level marketing business and you may still get bounces even with a clean opt-in list at a rate of approximately ten percent. To help manage the bounces you get consider creating folders for three categories: temporary bounce, gone-away, and bad addresses.
- Temporary Bounces - It may not be that the recipient does want to receive your e-mail; rather the server has a problem and is temporarily out of service. You would store their e-mail address in this folder and try back at another time. There is a product called “Maxemail” that can be used in these circumstances to assure that your message does get through to their server.
- Gone-aways - If the e-mail address has changed and that company no longer employ your contact (maybe you were sending your message to a particular employee at a place of business). Rather than lose the company as a client you can place them in this folder and use the “Maxemail” program to generate a list that you can pass on to the business to find out the name of the new contact.
- Bad Addresses - To conquer the challenges of receiving a batch of invalid email addresses consider using a “double opt-in” method. This will help decrease the amount of individuals who like to give false e-mail addresses. The double opt-in method will require that they submit their e-mail and immediately your program will generate an e-mail and send them to the recipient that will insist on them going to a link to complete the opt-in process. There is also the method of refusing invalid addresses this is where the form that the individual fills out will automatically recognize any e-mails that you set it up to recognize thereby eliminating the extra e-mails in your inbox. This method will tell the individual that they are entering an incorrect e-mail address and to please enter a correct one to continue.
In all the messages that you send provide a clear method that allows the recipient to opt-out if they so choose. This required by law and if you fail to do so, you will be held liable and may be required to pay fines even if it is your first offense. Another method to help with those who want to unsubscribe is to set up a page that allows the recipient to specify their preferences for content they wish to receive and how often they wish to receive it along with the e-mails they prefer to use.
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