Getting by SPAM Filters when following up on your Opt-in E-mail Leads
Before we look at how to get around spam filters, it is vital to understand what spam in and how to avoid it. This law defines spam, as any kind of electronic mail messaging whose primary component is to advertise or promote a product or service that does not have the following:
•A way for the recipient to opt-out
•Does not have a valid subject line or header
•Does not have a legitimate physical address of the person or company sending the e-mail
•Does not have a label stating the content is of an adult nature
When you receive a request from a prospect that has chosen to opt-out of your marketing promotion, the law necessitates that you to remove them from your list in no less than ten days from receiving their request. An additional part of this law is that if your prospect has chosen to opt-out you may not pass on or sell their e-mail address after you have received their request.
While you compose, your lists to make certain that you comply with the CAN-SPAM law, it is imperative to recognize the possibility of spammers trying to become your customers. They will often subscribe to as many mailing lists as possible to gain access to your lists and then they seize your addresses and begin to spam your customers. They do this through automated tools and you have to be cautious as to whom you allow into your groups. It would be to your benefit to inform your customers about receiving mail that is not directly from you and to report to you so that you can resolve the situation. This is part of managing your customer base; you do not want to lose your customers based on someone else’s unethical tactics.
The most effective way to avoid spam filters is to send e-mail promotional messages only to those who have given you their permission when they opted-in to your list. When you build a legitimate e-mail list for your advertising purposes your business will increase because:
•Your list is highly targeted and you have removed those who have opted-out
•Everyone on your list has given you permission to e-mail them
•Your orders will increase even if your list is small because each individual wants your products or services
•You will find a quick turn around from the time the e-mail was disbursed and the time the orders come in
•You will not receive any complaints therefore you will not be in trouble with your Internet Service Provider (ISP)
•When your list contains those customers who want to be there you are able to build a rapport with them and establish a strong working relationship
Establishing your list in this manner will assure that you do not have to worry about spam filters. Your leads will be expecting your promotional e-mails. Maintenance of your list and routinely managing it well go a long way to staying off your prospective leads spam filters. Be diligent that that when a prospect opts-out you do not continue to send them e-mail advertisements. Another method of staying off the spam filters is to concentrate your energies on those leads that are truly interested in your products and/or services.
If you follow these techniques, you will not have to spend your time trying to figure out how get around spam filters because your target list will not have the need to filter you.
Your objective when sending your e-mail advertising should not be how to get past spam filters – you should already be operating your Internet business ethically so that you never have to consider this option.
If you have acquired a list and the majority of the addresses have set, their filters to spam you should consider this a lesson learned and never use the company that sent you those addressees.
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