Boosting your Web Business Could be as Easy as Creating a Custom E-mail Signature
If you are involved in a home business, you probably run into the dilemma of how to make the public aware of your name and products you distribute. You may have used a variety of methods to advertise your business in the public arena including the Internet. By posting on message boards and in forums trying to advertise your business, this is great but you are missing the full potential of what the Internet can offer you.
An excellent way to generate new business is by including a Signature File. You can attach this signature on everything you send over the Internet. Not sure what this is? It is a small piece of biographical information attached to the end of e-mails or other forms of electronic correspondence. It can be a sentence or longer. This is an excellent opportunity to let the public know who you are, what you have to offer, and then direct them to your business. If you attach the URL, they can click directly on your link and find out more about the products and/or services you offer.
When creating your signature file, you do not want make it long, dry, and boring. You want a sentence that will catch their eye and draw them in wanting more information about you and your company. They will then click on your URL visit your website. You will be completely amazed at what adding one line or even two at the end of your signature can do for your business. It is not enough to simply sign your name and list your URL. You need to do more to draw in the business giving the public a reason to want to click on your URL. Be creative, be catchy, and enjoy the responses that come your way.
E-mail signatures can contain text information. They also can contain pictures. Not everyone has the ability to see pictures with their e-mail. You may want to stay with a few lines of text. The object of using e-mail signatures is that everyone can see what you are offering. When creating your e-mail signatures use caution with the words you choose. Some words or numbers will set off automatic spam filters.
What is your objective in creating your signature? Are you looking to draw business to your website? Then you want to have a small ad and a link. Are you into sales? Consider adding your phone number. Another idea is to place a favorite quote you may have. Some cautions you want to avoid:
- It is considered poor etiquette to include links about moneymaking or affiliates in your e-mails. These types of links can set off spam filters. The object of your e-mail signatures is to be read, not deleted automatically.
- Do not use rude language or profanity
- The use of 900 numbers can set off spam filters
- Avoid the use of special graphics, fonts or colors
- Avoid using HTML
- Six lines is more than sufficient
The benefit of e-mail signatures is how it boosts your business. You already use an assortment of advertising techniques for your business. Now with e-mails that you send out, you are multiplying the number of contacts made. Along with your Outlook e-mail server, there are programs available that offer a variety of options. You may want to consider creating more than one signature. Create several signatures that have different objectives that all lead back to your business. If you are listing your web address do not forget to add the HTTP:// without this the person will have to use their search engine to access your web page.
The objective of e-mail signatures is to increase your business. Your signatures should provide your customers with the ability to contact you in many different ways. If they cannot contact you, how will you gain their business?
When drawing in customers to your business the easier it is for them to find what they are looking for the higher the chances they will stay with you. If your website if difficult for customers to navigate through they will go to your competitor and if your e-mail signature is boring or long they will ignore it. If your e-mail signature is exciting with a link that takes them exactly to your site with no fuss they will probably stay around.
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